What a superb
way to peddle the hardware at the retail level.
Every woman will want one. And
who would have ever thought that the cosmetics racket, and yes it is about
selling scant content and ample bull**** for a wonderfully tidy sum by direct methods.
Quite seriously,
it is an industry that truly deserves to catch heat from new technology.
I keep
forgetting that new tools create their own product solutions often totally
outside anyone’s best expectation. This
is no better example.
A
Harvard Woman Figured Out How To 3D Print Makeup From Any Home Computer And The
Demo Is Mindblowing
By Alyson Shontell | Business Insider –
Grace Choi was at Harvard Business School when she decided to
disrupt the beauty industry. She did a little research and realized that beauty
brands create then majorly mark up their products by mixing lots of colors.
"The makeup industry makes a whole lot of money on a whole
lot of bulls**t," Choi said at TechCrunch
Disrupt this week. "They
charge a huge premium on something that tech provides for free. That one thing
is color."
By that, she means color printers are available to everyone, and
the ink they have is the same as the ink makeup companies use in their
products. She also says the ink is FDA approved.
Choi created a mini home printer, Mink, that will retail for $300
and allow anyone to print makeup by ripping the color code off color photos on
the Internet.
She demonstrated how it works, then brushed some of the
freshly-printed makeup onto her hand. She answered a lot of the tough questions
about how she'll move beyond powders to creamier products and partner with
traditional printing companies in the video below.
Here's how Mink, Choi's makeup-printing machine, works.
First, find a color you
want to print. Choi says her machine will print creamy lipsticks or powdery eye
shadows.
TechCrunch Disrupt
Use the color picker to
copy the hex code of the color you've chosen. In this demo, Choi chose pink.
TechCrunch Disrupt
Using Microsoft Paint or
Photoshop, paste the hex code into a new document. You'll see the color you
want to print pop up.
TechCrunch Disrupt
Print the color, like you'd
print any other document on your computer.
TechCrunch Disrupt
Here Choi is, printing out
the pink eye shadow.
TechCrunch Disrupt
This is what the finished
product looks like. It comes in a little Mink-provided container that looks
just like eye shadow.
TechCrunch Disrupt
Choi dips a makeup brush in
the freshly-printed powder to show it really is makeup.
TechCrunch Disrupt
Then she brushes the pink
on her hand. "Mink enables the web to become the biggest beauty store in
the world," says Choi. "We’re going to live in a world where you can
take a picture of your friend’s lipstick and print it out."
TechCrunch Disrupt
Now check out the video
demo and listen to Choi answer tough questions about how she'll bring the printer
to market, below:
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