“Why isn’t there a better dating app for people in their 30s?” Meyer wondered. So, he decided to create one. And with a unique twist — one that’s taking off in Europe, and maybe soon in the U.S. You heard it here first.
In 2014, Meyer founded Once, the “slow dating” app. Once gives you just one match per day, every day at noon. If you’re both interested in each other, great. If not, you’ll get another match tomorrow. The important thing: The ability to incessantly swipe is gone. On average, millennials spend up to 10 hours a week on dating apps, according to a survey by U.K. dating platform Badoo. Meyer wanted to give them some of their time back. Since the app is free, his goal was to make sure users were still investing in something worthwhile. “The people you match with get your attention for 24 hours,” Meyer says. “We’re giving them something super valuable — the attention of others.”
Nearly every day, Once gets an email from someone thanking the company for helping them find love.