Does it ever occur to these fools that these ancient traditions serve an important cultural and community need.? An exchange of gifts is a great way to make amends for oversights and slights acquired during the year and allows the slate to be either wiped clean or to establish a new position for the coming year. That religion grabbed on to it was natural. That the kooks did not try to dismiss it is awfully telling.
In the end it all washed away.
Even our materialism cannot ruin Christmas simply because it is meant to be a time of sharing and how better.