This article was published back in 2016. We have seen its precepts play out in real time since then and the MSM is now greatly diminished.
The guidance it also excellent and using the argument of a balance of probabilities is an excellent way to block blanket dismissal.
I do think that the MSM needs to be hugely broken up and made highly competative. That is happening at the grass roots level in the meantime. What is been blocked is distribution and direct interferance.
The alternative media has been defeating the MSM.