By the time the Cambridge Analytica scandal hit, Instagram founders Kevin Systrom and Mike Krieger were already worried that Zuckerberg was souring on them.
The Instagram founders' unhappiness with Facebook stemmed from tensions that had brewed over many years and had boiled over in the past six months.
What Facebook Fears
Politics, Crime, or Tragedy?
One of Facebook’s superpowers in 2018 was the ability to turn any critic, no matter how absurd, into a media hero.
“It’s going to take real time to go backwards,” Sheryl Sandberg told WIRED, “and figure out everything that could have happened.”