A seven percent drop, primarily in mostly lower grade beers is hardly a problem when it is been replaced by a vastly more profitable line of business. At most it accelerates the established decline for such product driven by the craft brew industry.
I also suspect that this decline will not bite much deeper. Thus the industry certainly can handle it. We are not even slightly close to witnessing the end of alcohol. In the meantime the whole industry is upgrading product to establish better margins. As well they should.
Yet we see a round of ill advised lobbying under way. It will make scant difference. A better strategy is to partner distribution with the craft brewers and promote premium pricing. In short get your piece of a richer market..