This effect of the advent of Avatar the movie comes under unintended consequences. The second item was much more predictable. That is the establishment of a mass market for 3D spectacle films. I wonder if it is possible to redo Ben Hur?
The holodeck of Star Trek is at least a generation away, but this will certainly do in the meantime. Of course, spectacle will overwhelm plot. Who wants to take a chance on that when hundreds of millions are been spent?
I am pleased to understand that both the trilogy and the Star Wars cycle can be upgraded to this format at what is presently a nominal cost. In fact, it proclaims that no film of consequence is likely to be without it here on in.
I imagine most fail to remember or properly understand just how revolutionary the advent of Star Wars was on the film industry. Before it, the artistic types shunned science fiction when it was obvious to informed fans that the genre was a gold mine of visual possibilities. Yet when I sat down back then to a 12.30 am preview of Star Wars, my expectations were low and I braced myself to be forgiving. Instead, the film worked and completely exceeded what imagination could have expected. I walked out knowing the industry had changed forever.
This revolution in visual presentation continues in Avatar unabated, although we are now finding the edges of the possibilities. The human imagination can be beautifully expressed in a glorious 3D format to its limits.
And yes, the movies are about visual story telling, and plots are merely a necessary skeleton to hang the pictures. There was a time they were used to hang word imagery. Let us hope that we soon hang holograms.
The Avatar Effect
China's moviegoers see a story about private property, not race.
Bobby Jaffe, the chairman Legend Films (3D movie conversion company) - 3D conversion mostly suits action films, such as Top Gun or The Matrix, but Avatar proved it’s best to use the technology to immerse the audience in the story rather than throw things at them. This is the new, more sophisticated era of 3-D.
Times UK - Hollywood is preparing to re-release some past hits, including Star Wars and The Lord of the Rings trilogy, in 3-D following the record-breaking success of Avatar.
Studio executives are drawing up schedules of popular films that will be “retro-fitted” with 3-D technology after the science fiction blockbuster. Experts now predict that 3-D will become the new multiplex standard within five years.
Retro-fitting a screen classic with 3-D imagery could take as little as four months, using to manipulate a digital copy of the film.
Last week technicians at Weta, the production company that had worked on the trilogy, said they had experimented with 3-D battle scenes and proclaimed them to be “gob-smacking”.
The Lord of the Rings is expected to be re-released after
It may be beaten to the screen by a revamped version of Star Wars. George Lucas, the director, spent $13m filming the original in 1976, added special effects in 1997 and 2004, and will now spend another $10m to change it into a 3-D spectacular.
The IMAX version of "Avatar" has pulled in more than $60 million at the box office, about 15% of the movie's overall $420 million take in the U.S. so far. Still, IMAX appears to have room to grow -- the IMAX version of "Avatar" plays on only 5% of the total screens showing the movie.
3-D TV coming soon to your living room, that's why more films may be made especially with IMAX in mind. So instead of making a movie and deciding to show it in 3-D on IMAX as an afterthought, IMAX technology will be part of the original vision and plan for the film.
"If you can create a spectacle, they will come, as we have no doubt seen with 'Avatar'," Bock said.
As of September 30, 2009, there were 403 IMAX theatres (280 commercial, 123 institutional) operating in 44 countries.
Imax already had expansion underway in
Expect a faster expansion of Imax theaters with double the current number or more by 2015.