I want to say that i am actually hopeful. understand that my first step after any search will be to exclude unsoursed material and then list by source.Then delete unwelcome sources.
This is a simple task for AI to perform and you may be happy.
The takehome is that the threading in of false data can be challenged with AI and if your AI app is set to do just that, even google could be restored to effectiveness. AI can start by driving off advertisers!
IF AI LLM Queries Replace Google Internet Search
April 9, 2024 by Brian Wang
Brad Gerstner at Altimeter Capital describes how the large language models (LLM) like ChatGPT could replace Google Internet Search. The cost per llm query is about 10 to 100 times more than the internet search. However, by consistently getting the cost for LLM query down to 1 to 2 cents then those queries would be consistently profitable. This replatforming would change the market share for AI query search versus the domination of search by Google.
The battle for AI search market share will be made over the next 2-3 years and the market shares will shape the technology landscape for decades.
Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
Known for identifying cutting edge technologies, he is currently a Co-Founder of a startup and fundraiser for high potential early-stage companies. He is the Head of Research for Allocations for deep technology investments and an Angel Investor at Space Angels.
A frequent speaker at corporations, he has been a TEDx speaker, a Singularity University speaker and guest at numerous interviews for radio and podcasts. He is open to public speaking and advising engagements.
Part of this is what place does advertising have in that new paradigm. One possibility is that if everyone has a personal assistant/agent AI, that agent could know everything about you, be a major part of establishing and defending your identity, and handle business on your behalf under your direction.
For advertising that means it could negotiate with various advertisers based on who you are and what your needs and interests are. You could be paid to listen to sales pitches. Consider a drug company that now spends $100M to reach 100M people in a campaign – 99% of whom have no interest and the relevant 1% provide no feedback and only get a brief simple ad. Instead, if negotiating with AI agents, they could reach just the 1M people who might use the drug, and pay them $100 each to participate in an interactive 10 minute presentation. A much better deal for both sides and the other 99% who aren’t bothered with the irrelevant ads. The consumer only participates when they want in pitches they have some interest in and are paid for it. The ad buyer gets high quality interactive information and every pitch is a real opportunity to sell and informs a potential buyer. The pitches themselves would be conducted by
Brett Bellmore
The first, the very first thing I’d want, for a personal AI assistant/agent, would be it running on my own local hardware, with the option to opt out of updates. If it’s running on somebody else’s hardware, the safe assumption is that it’s working for that somebody else, not you. And I don’t want to get sucked into relying on an AI, only to have the latest update brick it, or more likely subvert it.Reply
Geoff
The quality of search has already dropped off a cliff for all major players thanks to generated content. No thanks.
KGB
I boycott Google Search and Google News for three years now. Search engines are making room for new players.Reply
Matteo
Well from a business point of view google will not be the first to voluntarily adopt, a big source of income for them comes from placing paid results in the list you manually have to scroll trough, curious how they will revise their business model and adopt to the unstoppable ai train competition also hops onto.Reply
Brett Bellmore
Admittedly, when your search results for a query contain unrelated sponsored results, it’s easier to blow it off as Google’s algorithm being glitchy, than if an AI generates an essay on the dead Sea scrolls and goes off on some tangent about ED pills.
You’d be as wrong to attribute it to a glitchy algorithm in the first case, of course.Reply
Mordriel
This looks promising on paper. But, the large scale replacement of traditional search queries in favor of LLMs would require that an LLM not show bias. I understand that Google has the ability to tweak their search data and what they provide (and obviously search engines can be built to bias specifications), but I see the potential for an LLM to do it in more of a reactive way.
And there’s another side to this. It may also be possible to work with an LLM, converse with it, until you convince it to show you search results that it would not and should not otherwise show you. This would have both positive and negative potential thst is wholly dependant upon the user.
This takes your “inquire” away from you. I believe you can’t get the right answers, w/out asking the right questions. This consequence goes down the toilet when anyone or technology makes a “value judgement” on the very questions you ask. You won’t get actual effective answers if the person or technology hearing your questions, judges them to be unimportant, stupid, or just wrong. No honest question IMO is ever “wrong”. But some answers can be so seriously dumb ass.
Technology has the acceptable habit of making dumb ass answers unquestionable. Scares me poop-less…Reply
jeroen van gutsem
+100Reply
scott baker
This would be a bad idea. When people search, they are looking for information, not disinformation, and LLMs too often given the latter. Yes, it’s good to have essay type answers sometimes. But mostly, it’s better just to have links to relevant websites that have actual experts on the topic searched for to dig deeper into whatever is needed. Or even just stuff to buy or to fix etc. I don’t need the LLM middleman.Reply
Brett Bellmore
From what I’ve seen this would be horrific, on an Orwellian scale.
Granted, based on the performance I’ve seen so far, it would really be good at digging up any information the people who programed the LLM didn’t mind you finding. Even at the present level of development, LLM’s are good for finding you recipes.
But the moment you get into something even only a lunatic would think was politically fraught, you’d hit a brick wall. A brick wall painted over to look like there was nothing to find, probably, but a brick wall.
A Potemkin internet lies in our future, apparently. And I do mean “lies”.Reply
Combinatorics
Google already filters the internet in many ways so the filtering is already here. So it depends on which LLM is also filtering the internet and I agree that most are horrible. Grok does a good job of being a user-value-maximization LLM so there’s hope. If people make a LLM that has the goal of helping users instead of reeducating them then this can indeed work.Reply
Brett Bellmore
Yes, IF. You’ll notice that most of the companies pursuing this are on the reeducation side of the scale. All in to the point of absurdity.
It’s pretty dangerous that basically the only major player in platforms AND AI that isn’t all in on censorship and reeducation is controlled by one overworked middle aged guy. And he’s having to fight the rest of the IT ecosystem just to stand his ground.
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