If you may recalk, before google which is now almost 30 years ago, search algorithms were awful and ineffective. Google sort of changed all that with a pretty decent algorithm
This advantage has been damaged by front loading advertising. thus good value ends up been suppressed, often by nothing related to the query.
So there is a real window for superior search now. Google is no longer good enough.
OpenAI ChatGPT Search Is Live. Google Search Killer?
By Brian Wang
Oct 31
AI for Search is already a big thing and could become dominant. The big loser if it succeeds is Google search.
This is a threat to Google Search and Perplexity.
ChatGPT can now search the web in a much better way than before. You can get fast, timely answers with links to relevant web sources, which you would have previously needed to go to a search engine for. This blends the benefits of a natural language interface with the value of up-to-date sports scores, news, stock quotes, and more.
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