The important take home is that a mask of this fluid can heal second degree burns without the agony. I suspect some advanced chemistry at work here but this needs to be in every burn unit.
The cosmetic angle is typical of the industry and pretty meaningless as wrinkles are unlikely affected.
The fluid is an effective concentrate that needs plenty of attention as wounds and burns all could use better solutions.
Finding the Fountain of Youth in an Ancient Irish Bog
The peat
found in some anti-oxidant-rich wetlands has preserved the youthfulness
of thousand-year-old corpses. Can it do the same for those who are still
alive?
http://narrative.ly/weird-science/finding-fountain-youth-in-ancient-irish-bog/
When
his mechanical digger turned up a fresh-looking torso in 2003, the
farmer fixing the drainage ditch in a central Ireland bog thought he’d
maybe dredged up last week’s murder victim.
He
called the local police. There was evidence of foul play — the man had
been decapitated, his nipples mutilated — but the archeologists who were
called in next determined it wasn’t a crime committed the prior week,
or even the year before. Researchers named the body Old Croghan Man, for
the nearby Croghan Hill. He, like others found in bogs — wetlands that
accumulate deposits of dead plant material known as peat — was likely
the victim of a ritual killing. And he was more than 2,000 years old.
Bill
Kenny lives a few miles away on a fourteen-acre bog his family has
owned for decades. When he heard the news, Kenny thought, “Well, the
peat must be good for something.”
Peat,
the rotting, carbon-rich material that makes up bogland, had always
been good for something. For centuries, the soil has been dried and
burned as fuel, rubbed onto skin to allay minor burns and scrapes, used
in spa baths throughout central Europe and credited with the miraculous
preservation of dozens of Iron Age bodies, like Old Croghan Man.
Soon
after the discovery near Croghan Hill, Kenny started reading books on
peat and baleonology, the science of medicinal springs and soils. He
remembered his mother massaging the soil into her skin, using it as a
catchall for pain and irritations. Kenny put on a pair of “wellies,” or
rain boots. He walked into his bog, scooped up some wet, brown peat and
started experimenting with putting the soil into anti-aging creams.
In
2008, Kenny closed the construction business he owned with his four
sons and founded Ógra Skincare. Ógra — the Irish word for “youth” — now
markets a range of bog-born anti-aging products, starting with the Peat
Face and Body Mask: 1.7 ounces for $66.
Bogs,
which are common throughout Ireland, are like cold swamps. Dense and
waterlogged, they’re made up of peat, which, as the bog grows, gets
pushed deeper and farther away from sources of oxygen. With cool
temperatures and no air, the bacteria that break down matter cannot
multiply. The deeper you go in a bog, the greater peat’s preservative
power. Sink farther, and you’ll find the freshest corpse.
“It’s
a very, very strange type of landscape,” says Ole Nielsen, director of
the Silkeborg Museum in Denmark. The Silkeborg houses two bog bodies,
including a man found in 1950 by a Danish family who struck him while
cutting peat for fuel. Tollund Man is considered the world’s
best-preserved bog body. Despite being more than 2,000 years old,
stubble hairs cover his chin and laugh lines mark his forehead.
“Most
visitors get very silent because it’s very obvious that it’s a human
being,” says Nielsen. “The knowledge of this being a 2,300-year-old man
lying there as if he had fallen asleep only one hour ago…that’s quite
touching.”
Tollund
Man, agrees Nielsen, is a testament to peat’s uncanny preservative
powers — but he’s also an excellent example of the parts of humans that
peat fails to keep intact.
As
peat putrefies, it creates an acidic environment — similar to the
process of fermentation. Rotting plants make tannins, among them humic
acid, which preserve skin, hair and clothing remarkably well. But humic
acid has the inverse effect on the calcium in bones. While the faces of
bog bodies look much as they did centuries ago, their skeletons are
rubbery and shapeless, and in the case of Tollund Man, his body’s
nothing more than a soft mass beneath a celebrated head.
Tannins
also make great colorists; traditionally, they’ve been used to tan
leather. The skin of Tollund Man, like his brethren, is deep brown, and
his cropped hair red.
Dr.
Andrew T. Chamberlain, co-author of “Earthly Remains: The History and
Science of Preserved Human Bodies,” says it’s like cooking a turkey.
“When you roast meat it darkens in color, and peat causes the same reaction,” he says. “I wouldn't recommend eating a bog body though.”
When
asked if using peat on live skin for, say, five years would have the
same darkening effect, Chamberlain was doubtful. Bog bodies turn up
tanned because they’ve been lolling in peat for thousands of years.
Chamberlain said that perhaps with long-term use the same could happen
with live skin, but he’d never heard of peat being used in face cream
before, so it was hard to say.
Kenny
says he’s not worried about the tanning potential of Ógra’s peat
products. People won’t live long enough, nor use the Peat Face Mask long
enough, for that to happen, he says: “I think anything would change
color over thousands of years.”
* * *
Ógra
is not the only company trying to score profits from peat. New
York-based Ur Irish Botanicals harvests the peat for its facial masks
from a small bog in County Tipperary, and then ships it in airtight
containers to online stores serving the U.S. market. CVS and Amazon sell
Lumene’s Arctic Touch Deep Cleansing Peat Mask at $9.99 for 3.4 fluid
ounces. Napier Herbalists, a naturals company based in Edinburgh,
describes their peat facial cream as “highly nutritious and uplifting.”
Some
peat companies aren’t limiting themselves to facial masks and body
creams. Based in Canada, Back to the Earth Naturals sells a tampon-like
applicator packed with the rotting plant material. Vagipeat is inserted
vaginally and dissolves directly into the bloodstream, promoting
feminine health and cleanliness.
“I’ve
done it anally, as well,” says head of marketing and sales Carmel
DiPardo, who began applying peat to her skin as a pain reliever years
ago, after she was in a bad motorcycle accident. DiPardo says the
industry’s move to natural beauty and therapeutic products has been
swift and sudden over the past few years, and that includes peat.
“This is the natural healing time,” says DiPardo.
But some entrepreneurs are focused on researching whether the claims made about peat and anti-aging have any validity.
When
Maria Prunty founded Prunty Beauty, she wanted to have the peat from
her bog tested before she would claim that the beauty products for sale
on her website defied aging. It was a matter of conscience, she says.
One
day last July, wearing knee-high rain boots, Prunty trumped out into
her family’s bog in County Fermanagh in Northern Ireland and filled a
glass jar with peat water. She put the jar in a padded box and mailed it
to the University of Latvia, where researchers specialize in studying
peat.
After
six months she got her results: there was antioxidant activity in her
peat. Antioxidants, which combat skin damage caused by free radicals,
are a common ingredient in anti-aging creams, either peat-based or those
stacked in the aisles of a neighborhood pharmacy.
For
Prunty, it was the evidence she’d been waiting for. But by the time the
University of Latvia contacted her, she’d heard of Ógra’s success and
felt she’d missed her chance.
“Meanwhile,” says Prunty, “everybody is rich in the peat marketplace.”
* * *
Last
year, Ógra Skincare sent a batch of peat to Glasgow University to be
dated. Researchers concluded that Kenny’s bog is more than 9,000 years
old. A test done in 2012 by the Shannon Applied Biotechnology Centre in
western Ireland revealed what Kenny’s swamp contains: ninety-eight to
ninety-nine percent organic materials, including high levels of
antioxidants, antibacterials and antiseptics.
Last
year, the government agency Enterprise Ireland awarded Kenny and his
team a grant to finance their skincare line. The company has started to
expand beyond the shores of Ireland, recently partnering with a U.K.
distributor and negotiating with a distributor in the U.S. Kenny
believes that peat-based beauty products won’t remain a niche market
much longer. “This will be the biggest company in the world,” he told
me.
As
much as Kenny’s focused on the narrative of Ógra’s swelling business
and increasing customer base, every time I called he was quick to retell
the story of his bog’s first customer: “When I was a boy, I fell…” it
starts.
When
Kenny was seven years old he slipped while his mother, Bridget, was
cooking in the kitchen. A cast-iron pot of boiling water broke his fall.
Bridget heard him scream before she saw him pull his blistering hand
from the boiling water. She put him on the back of her bicycle and
pedaled the mile to the family’s bog. Once there, Bridget dug her hand
into the earth. She took her son’s scorched limb, the skin so damaged it
had begun to slough off, and covered it in peat.
As
Kenny remembers it, the peat didn’t tingle. The skin on his arm didn’t
flush. In three days’ time there was no scar to document the accident.
Peat
had done for young Kenny what the Peat Face and Body Mask, 1.7 ounces
for $66, promises to do for those who apply it: erase a wound, renew a
glow and undo a bit of time’s sure decay — at least, as far as the
body’s concerned.
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