In practice, a viable business case allows for a broader marketing penetration for any spiritual movement. This brings a healthy audience and develops momentum and enthusiasm. There is nothing wrong with all that. That it remains difficult to do is also true.
Traditional movements usually depended on one hard working teacher and his enterprise drove it. This always faded after his death as his immediacy disappeared. In the event the trappings of the spiritual path are products and they can be supplied and marketed as in Yoga pants. So what? That merely allows the company to tap market enthusiasm.
What the whole field so badly needs is a recognition and confirmation protocol allowing practitioners to be measured, and ranked as to skill level. That includes teaching ability in particular. We speak of masters, yet all such masters are teaching masters first and often long before they themselves have advanced significantly.
In fact all masters, need to be identified as teaching masters and ranked as to teaching skill. After that it needs to be established how deep his practice has become and what is dominant. thus aspirants can know who they need to work with.