Oh well. Mankind's most powerful obsession is famously too difficult to tame. Here we see our own evolved approach compared to a more traditional society in Russia. I use the word evolved advisedly but it is modified by rationalism.
The hard truth is that the impulse of love is a hard wired biological system that is meant to drive swift copulation which is frowned upon in our ordered societies. We can at least mentally step back and observe the impulse at play and then act to tame it. I think it would be even better if we had a simple pill that ended the raging biochemistry.
A corrolory of all this is that we actually could use another pill to turn that biochemistry on with a partner in order to feel the full weight of been in love. This all should be possible and it is not to be mistaken with Viagra either.