I think that we something important here.
The central role of cognition which is the leading task of our physical brain is to label what is perceived. It may not do much else at all and may not need to do much else although i really think otherwise.
Add in the equally important aspect of decisions been made on the basis of emotional loading and it all hangs together. thus our cognitive mind lables and chooses whether it likes or not. Actual processing is then apl;lied to changing that position which makes for great efficiency.
What Is Consciousness? Stanford Professor Emeritus Explains